What does
AI video cost?
The cost of an AI video depends mainly on its length, the number of scenes and characters, how realistic it needs to be and how many versions you need. A tool subscription is cheap, but it does not include the concept, direction, editing and sound of a finished video.
Prices published online vary widely and often come from companies selling AI tools, so compare what is actually included.
Updated: 9 November 2026
What determines the price
- Length and number of scenesMore scenes mean more shots to generate, select and edit.
- Characters and consistencyRecurring characters or a precise product take more work.
- Realism and styleThe closer to photorealism, the more attempts are often needed.
- Sound and languageVoice, music, sound design and translations add work.
- Number of versionsExtra formats and markets add some work, but much less than a new video.
Tool price or production price?
| AI video tool | AI video studio | |
|---|---|---|
| You pay for | Access or credits | A finished video |
| Concept and script | You do it yourself | Included |
| Direction and selection | You do it yourself | Included |
| Editing and sound | Often separate | Included |
| Your time | Often a lot | Mainly briefing and feedback |
How to compare offers
Compare the cost per finished video, including editing, sound and rounds of feedback, and not just the price of generated clips. Also ask how many versions are included and who is responsible for checking the final result.
What it costs at KO.DESAiGN STUDiOS
We price per project because a 15-second social video and a brand film are very different. In the intro call we discuss your brand, goal and budget, and then make a proposal that fits.
Questions
Is AI video cheaper than a traditional video shoot?
Often yes, because there is no crew, location or shoot day to pay for. The difference depends on the project, and a good AI video still takes human time for story, direction, selection and editing.
Why do AI video prices differ so much?
Because some prices only cover tool access or generating clips, while others cover a complete production with concept, direction, editing and sound.
Do extra versions cost much more?
Usually not. Making extra versions for other channels or markets takes little extra time compared with making a new video.
Keep reading
- What is AI video?How AI video is made, what brands use it for and where its limits are.
- AI video or a film shoot?An honest comparison, including when filming is the better choice.
- How to brief an AI videoWhat to prepare so the result fits your brand the first time.
- Do you have to label AI video?What the EU AI Act means for AI video in advertising.