How to brief
an AI video.
A good AI video brief describes the goal, the audience, the one message that has to land, the channels and the style you want. Add clear images of your product and logo, and say what must never appear in the video.
You don't need to have a script. A clear goal and a few examples are enough to start.
Updated: 9 November 2026
What to prepare
- GoalWhat should viewers do or remember afterwards?
- AudienceWho is it for, and where do they watch?
- One messageIf people remember only one thing, what is it?
- Channels and formatsFor example YouTube in 16:9, or TikTok and Reels in 9:16.
- Style examplesTwo or three videos you like, and what you like about them.
- Product and brand materialSharp photos from several angles, your logo and brand colours.
- LimitsClaims you can't make and things that must never be shown.
- Budget and deadlineThis helps determine what is realistic.
Mistakes to avoid
The most common mistake is trying to say everything in one video. A short video works best with one idea. Another mistake is sending blurry product images: AI can only be as accurate as the reference it gets.
What happens next
- Intro callWe discuss your brand, your goal and your budget.
- Concept and storyboardYou get a script and storyboard to approve.
- Production and deliveryWe make the video, refine it with you and deliver the final files.
Questions
Do I need a script before I start?
No. A clear goal and a few examples are enough. Writing the script is part of the work, and you approve it before production starts.
What product material works best?
Sharp, well-lit photos from several angles, without other objects in the shot. The clearer the reference, the more accurately the product can be shown.
How long should my AI video be?
That depends on the channel and goal. Social videos are usually short, while a brand film can take more time to tell its story.
Keep reading
- What is AI video?How AI video is made, what brands use it for and where its limits are.
- What does AI video cost?What determines the price, and how to compare offers fairly.
- AI video or a film shoot?An honest comparison, including when filming is the better choice.
- Do you have to label AI video?What the EU AI Act means for AI video in advertising.